Webinar Transcription: Ways to Maximize the Impact of Your Webinar

With physical distancing still in effect in many places around the world, online transactions and interactions are becoming the norm. Companies that typically conduct training, seminars, and conferences are forced to adapt to the changes. As a result, more and more companies are doing webinars to communicate with employees, customers, and potential clients.

What is a Webinar?

In its simplest definition, a webinar is a seminar conducted online. Instead of having a physical venue, the webinar is held through the internet using a webinar platform or an app. The basic structure is still there—there’s a speaker and an audience.

With webinars, location doesn’t matter. Anyone can join wherever in the world they may be, as long as they have an internet connection and a computer or a smartphone. You can think of webinars as online events that audiences from around the world can attend.

The speaker delivers his lecture or conducts training online through a video presentation. Presentation slides can be viewed as the lecture or seminar is ongoing. This is through screen sharing or whiteboard video. Attendees can communicate with the speaker and ask questions via chat.

How to Maximize the Use of Webinars

Webinars are now being used as a way to promote products, build an audience, generate leads, and sell products—and most of these happen after the webinar. In the beginning, you make a presentation that will provide value to your audience. It’s free and there is no commitment on the part of the attendees.

You can have a Q&A session after the presentation, wherein attendees can ask you specific questions about the topic. Before you end the session, you can make your pitch. It can be a product or a service offering. Typically, attendees don’t make a purchase right away because they want to have more info about the product or the company.

The webinar is just the first step in guiding the potential customer in their purchase journey. To maximize the use of webinars, you can do the following:

1. Record the webinar and offer it as a video-on-demand product to build an e-mail list.

When you offer it as a replay or an on-demand video, you can ask for their e-mail address in exchange for access. This is how you can build your e-mail list, which you can use to send important offers from time to time.

2. Embed the recorded webinar to your website or upload it on YouTube for content marketing.

Attendees of your webinar may want to re-watch your video. You can let them watch a “replay” of the video by embedding the webinar to your website or uploading it to your YouTube channel. This is also additional content that will attract subscribers to your channel and more visitors to your site.

3. Repurpose webinar content and use them as social media posts.

Not everyone wants to watch (nor has the time to watch) an hour-long webinar, but people would want to see summaries and highlights. They want short videos that summarize the topic and the discussion.

What you can do is to create short, easily digestible videos from the webinar. How short is short? As long as you cover the message you want to convey, you can create a 60-second video or a 2-minute video. Keep in mind that people nowadays have a short attention span and only want to consume content if they are short and direct to the point (think TikTok and YouTube Shorts).

You can post short videos on your social media like Twitter, Instagram, and Facebook for more exposure.

4. Transcribe the webinar and use the content to create blog posts and social media posts.

Webinar transcription allows you to create more content for your blogs, YouTube channels, and social media. When you get the transcript of your webinar, you’re holding a gold mine of content that you can use and repurpose.

An hour-long webinar can be converted into several blog posts categorized into different topics. Some of the text can be used to create scripts for new videos. Other discussions can be used to write articles, press releases, FAQs, Q&A, ads, or marketing materials. These can then be shared on your website, blog, and social media sites.

With webinar transcription, you can maximize the use of your webinar to achieve your marketing goals. If you have webinars that need to be converted into text format and be repurposed into valuable and useful content, CONTACT US and we’ll help you create the content mix your business needs.